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The new Toyota FT-1 concept is pure performance. The track-focused sports car, first devised by CALTY Design Research, came to life in Sony PlayStation’s Gran Turismo Game environment. FT-1 leapt from screen to stage to make its recent debut at the North American International Auto Show. 

The FT-1 represents the ultimate in the Future of Toyota technology. “The FT-1 is a dream-project for a designer and car enthusiast like myself,” said Alex Shen, CALTY’s Studio Chief Designer. “Our team was heavily influenced by Toyota’s sports car past, especially Celica and Supra, and we sought to capture some of that history.

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Representing the pinnacle of CALTY’s 40th year of innovation, the FT-1’s design is a unique fusion of both emotion and energy, delivering a more exciting and dynamic design experience for the consumer. Toyota sways from traditional design decisions and the FT-1 ushers in a new design era for Toyota who aims to develop future generations of products that resonant more emotionally with drivers. The FT-1 concept is a symbol that captures elements of the passion and enthusiasm we can expect to see in future Toyota vehicles designs!

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