Toyota’s Highlander is a no-compromise mid-sized three-row SUV that brings the best in technology, capability, safety and comfort together in a stylish package. For 2017 Toyota aims to impress with significant technology improvements and equipment enhancements, inside and out, include a brand-new direct shift 8-speed automatic transmission. Read More →


Toyota’s RAV4 SE, driven by Ryan Millen, won the first round of the Atlantic Rally Cup in South Carolina earlier this week. Up against nearly 100 competitors, the RAV4 impressed overall with its ability to tackle challenging rains and large mud holes.

A good strategy and a bit of good fortune brought the RAV4 SE a time of just over 61 minutes, 3 minutes ahead of their nearest in-class competitor. The team now heads to MO for the second round of the Rally Amercia series, to continue fighting for championship points.

Want to follow the Rally RAV4? Find more info at


NHassler_C-HR_14Young, creative, urban customers told Toyota, “Polarizing is okay – Boring is not.” And Toyota’s designers took that to heart in a big way when they set out to create the brand’s newest concept vehicle. The C-HR Concept is a high-style vehicle that combines a compact size with a high ride height. Canadian drivers got the chance to take their first look C-HR as Toyota brings it to Québec City later this month March. Read More →


The adrenaline-pumping TRD Pro Series from Toyota is up for any challenge. Whether it’s tackling testing snowy terrain, driving off the beaten path, or surviving extreme conditions where roads fear to tread the Toyota TRD Pro Series Tacoma, Tundra, and 4Runner have helped serious off-roaders go places they never dreamed possible.

This fall, the Toyota Tacoma will re-join the 2017 TRD Pro line up with brand-new factory-installed off-road equipment created by the specialists at Toyota Racing Development (TRD) to enhance its off-road capability even more! Read More →


Toyota allows you to discover their vision for Ever Better Cars, at the 2016 Canadian International Auto Show, beginning with the Toyota Urban Utility concept vehicle (“U Squared”), making its global motor show debut!  This unique concept introduces a union of utility van, truck and passenger car and caters to the rise of the do-it-yourself movement that is transforming cities with invention-focused Maker Faire events and increasing entrepreneurship.   Read More →


It isn’t just important that Toyota owners get the best value for their vehicle at time of purchase, Toyota knows how important it is that your vehicle retains its value long after driving off the lot! We are so excited to share that Toyota Canada has been recognized with six 2016 Best Retained Value Awards from Canadian Black Book (CBB) and six ALG 2016 Residual Value Awards!  Read More →


The 2016 Prius ushers in a bold new era of advanced motoring with the fourth-generation of the world’s most popular and provide hybrid vehicle!

“The 2016 Toyota Prius is ready to win over new fans with bold new styling, a more dynamic fun-to-drive spirit, and rewarding fuel efficiency,” said Cyril Dimitris, Vice President of Toyota Canada Inc. “Rebuilt from the road up, what we’ve achieved with this vehicle in terms of dynamics and technology makes as strong of a statement about the future of mobility as when we released the first generation and pioneered an exciting class of vehicles.” Read More →


Delivering top style, comfort and practicality, the 2016 Toyota Sienna is Canada’s popular choice for families on the go!

“The Toyota Sienna is the minivan like no other – delivering all the practical needs that busy Canadians demand, plus great styling and surprisingly dynamic performance drivers are sure to love,” said Larry Hutchinson, Vice President of Toyota Canada Inc. “Always a favourite, the Sienna is the minivan that’s smart to own and fun to drive.” Read More →


Toyota is bringing the future of the automotive industry into clear focus at the American International Auto Show in Detroit. Leaps in technology are escorting in a wave of brand new conceptual ideals for how people could be transported in the future, with a strong focus on clean power, state-of-the-art safety and more convenience. Read More →


2016 is here and with it arrives the brand new Toyota Highlander fit with style and convenience perfect for Canadian families on the go!  The Toyota Highlander is the mid-size SUV that has it all. With room for seven or eight adults and loads of versatile gear, the Highlander offers buyers easy-driving road manners and impressive comfort.

There is a Highlander or Highlander Hybrid for every Canadian family, with a choice of drivetrains and seating arrangements wrapped in a stylish and bold package. Read More →