The Toyota Prius c goes about proving that sporty and fun are also very efficient in a stylish and youthful package that appeal to Canadians of all ages!

“There’s so much more to the Prius c than super-high fuel efficiency,” noted Larry Hutchinson, Vice President of Toyota Canada Inc. “Toyota has made hybrids like the Prius c mainstream, thanks to a winning combination of modern style, welcoming and spacious interiors, advanced technologies and driving fun.” Read More →


The Avalon is the flagship that defines Toyota’s sedans with both and athletic presence, balancing elegance and innovation.

“The Avalon has always been defined by effortless, refined elegance – and for 2016 we’ve made a long list of improvements to ensure it represents the best of Toyota design and engineering,” said Larry Hutchinson, Vice President of Toyota Canada Inc. “With Avalon, we’ve thought of everything – so Canadians can just sit back and enjoy the drive.” Read More →


Toyota’s trucks have always been designed to tackle the toughest terrain and weather on the earth. Now, with the launch of the 2016 Toyota Tundra TRD Pro Series full-size pickup truck, it gets better!

“With the Tundra TRD Pro Series, your weekends just got more epic,” said Larry Hutchinson, Vice President of Toyota Canada Inc. “This new, adrenaline-fueled off-roader is just as comfortable dominating extreme terrain as it is towing a trailer or boat. Tundra has always been ready to handle just about any task – and now it’s built to conquer.” Read More →

Scion_C_HR_concept_005When the designers for the Scion C-HR concept set out to start their research, they were told by young, urban, creative customers, “Polarizing is ok. Boring is not.” That sentiment was certainly evident early this week as the Scion C-HR concept had its World Debut at the Los Angeles Auto Show.

With an iconic design that also integrates functionality and athletic performance, the Scion C-HR concept is much like Scion customers as it endeavours to stand apart from the crowd. Read More →


It’s a good thing Scion’s iA has such a big truck – it is going to need it to hold all its recent awards! The latest for Scion’s first-ever sedan is the Customer Guide Automotive Best Buy Award for the subcompact class.

This award represents the greatest balance of features and values in its class. Editors take into consideration room and comfort, power and performance, ride and handling as well as fit and finish in deciding the recipient of their awards. Read More →


Toyota can proudly point to the first RAV4 as the catalyst of the expansive crossover category we see today. Once again, RAV is revolutionizing the segment and Toyota is showing their leadership with the 2016 RAV4 Hybrid, boosting Toyota’s hybrid lineup to a total of 8 models!

The RAV4 Hybrid is a no compromise vehicle that has young, active couples and families at its heart – putting fuel economy at the top priory yet also providing ample utility, style, versatility and capability! The fuel economy estimates project an anticipated EPA rating of 34 mpg city / 31 highway. The RAV4 Hybrid will be available in two premium grades – the XLE and Limited trims – and drivers will enjoy quicker-acceleration and powerful handling in all weather conditions thanks to an Electronic On-Demand All-Wheel-Drive System, standard. Read More →

Toyota’s 14-vehicle line up for this year’s SEMA show takes your favourite models to a whole new level of cool with customized vehicles that exemplify Toyota’s passion for driving pleasure.

“At Toyota, our rally call is ‘Let’s go places,’” said Ed Laukes, vice president of marketing, performance and guest experience, Toyota Motor Sales U.S.A. “And when we say that, we mean let’s have fun getting there. Our SEMA booth will show just how extreme the fun can be in a Toyota.”

Toyota’s Ultimate Utility Vehicle (UUV) make its first appearance in June 2015 as part of the North American leg of Toyota’s Ever-Better Expedition, a driving project that takes Toyota’s team of engineers and their vehicles across the span of 5 continents and through the most extreme driving conditions. The Sienna was retrofitted onto the tough chassis of a Tacoma pickup and equipped with a Toyota TRD supercharger 22×12-inch Monster Energy off-road wheels and upgraded Heim steering and will be on display at at SEMA next month. Read More →


Toyota celebrated October 21, 2015 – now known as Back to the Future day – with a re-creation of Marty McFly’s dream truck. Using the all-new 2016 Toyota Tacoma that went on sale in September, the Toyota team brought to life the Back to the Future 30th anniversary special edition.

To make the 2016 Tacoma look like a modern-day version of the classic from the movie, a number of modifications Read More →