Toyota Prius is all about breaking the mould, breaking the out and breaking records! Toyota celebrated Earth Week by broking Guinness World Record recently and setting a new record for the most vehicles in a hybrid parade.  The final tally for the parade counted 332 Prius owners who completed the parade at the Alameda Air Field in California. Read More →


Building on the already exceptional Corolla foundation, Toyota offers up a 2017 model with exciting upgrades! To meet the on-the-go needs of today’s drivers in style, the 2017 Corolla offers standard class-leading, advanced technology including pre-collision system with pedestrian detection function, dynamic radar cruise control, automatic high beams and lane departure alert with steering assist functions. Read More →


The 2017 Prius Prime is the next big thing in ultra-efficient hybrid power from Toyota! The vehicle that made its debut at the New York International Auto Show is making it the perfect name for one of the most technologically advanced, best-equipped Prius in the model’s history.

With an estimated 1.96 or lower Litres Equivalent per 100kms, Prius Prime is expected to be the highest rated of any Plug-in Hybrid! Combining electrifying design with an even more adept electric powertrain than previous-generations, the 2017 Prius Prime perfectly meets the daily commuting needs of over half of drivers! Read More →


Toyota’s Highlander is a no-compromise mid-sized three-row SUV that brings the best in technology, capability, safety and comfort together in a stylish package. For 2017 Toyota aims to impress with significant technology improvements and equipment enhancements, inside and out, include a brand-new direct shift 8-speed automatic transmission. Read More →


Toyota’s RAV4 SE, driven by Ryan Millen, won the first round of the Atlantic Rally Cup in South Carolina earlier this week. Up against nearly 100 competitors, the RAV4 impressed overall with its ability to tackle challenging rains and large mud holes.

A good strategy and a bit of good fortune brought the RAV4 SE a time of just over 61 minutes, 3 minutes ahead of their nearest in-class competitor. The team now heads to MO for the second round of the Rally Amercia series, to continue fighting for championship points.

Want to follow the Rally RAV4? Find more info at www.RallyRAV4.com


NHassler_C-HR_14Young, creative, urban customers told Toyota, “Polarizing is okay – Boring is not.” And Toyota’s designers took that to heart in a big way when they set out to create the brand’s newest concept vehicle. The C-HR Concept is a high-style vehicle that combines a compact size with a high ride height. Canadian drivers got the chance to take their first look C-HR as Toyota brings it to Québec City later this month March. Read More →


The adrenaline-pumping TRD Pro Series from Toyota is up for any challenge. Whether it’s tackling testing snowy terrain, driving off the beaten path, or surviving extreme conditions where roads fear to tread the Toyota TRD Pro Series Tacoma, Tundra, and 4Runner have helped serious off-roaders go places they never dreamed possible.

This fall, the Toyota Tacoma will re-join the 2017 TRD Pro line up with brand-new factory-installed off-road equipment created by the specialists at Toyota Racing Development (TRD) to enhance its off-road capability even more! Read More →


Toyota allows you to discover their vision for Ever Better Cars, at the 2016 Canadian International Auto Show, beginning with the Toyota Urban Utility concept vehicle (“U Squared”), making its global motor show debut!  This unique concept introduces a union of utility van, truck and passenger car and caters to the rise of the do-it-yourself movement that is transforming cities with invention-focused Maker Faire events and increasing entrepreneurship.   Read More →


It isn’t just important that Toyota owners get the best value for their vehicle at time of purchase, Toyota knows how important it is that your vehicle retains its value long after driving off the lot! We are so excited to share that Toyota Canada has been recognized with six 2016 Best Retained Value Awards from Canadian Black Book (CBB) and six ALG 2016 Residual Value Awards!  Read More →


The 2016 Prius ushers in a bold new era of advanced motoring with the fourth-generation of the world’s most popular and provide hybrid vehicle!

“The 2016 Toyota Prius is ready to win over new fans with bold new styling, a more dynamic fun-to-drive spirit, and rewarding fuel efficiency,” said Cyril Dimitris, Vice President of Toyota Canada Inc. “Rebuilt from the road up, what we’ve achieved with this vehicle in terms of dynamics and technology makes as strong of a statement about the future of mobility as when we released the first generation and pioneered an exciting class of vehicles.” Read More →