Toyota allows you to discover their vision for Ever Better Cars, at the 2016 Canadian International Auto Show, beginning with the Toyota Urban Utility concept vehicle (“U Squared”), making its global motor show debut!  This unique concept introduces a union of utility van, truck and passenger car and caters to the rise of the do-it-yourself movement that is transforming cities with invention-focused Maker Faire events and increasing entrepreneurship.  

“As a company of makers, Toyota has been driven by a passion for designing and engineering practical solutions to meet the ever-changing needs of its consumers.  The Toyota U2 concept is an example of that – a vehicle tailored to those who make up today’s makers, creators and mobile entrepreneurs,” says Cyril Dimitris, Vice President, Sales, Toyota Canada Inc. “This creative class blurs the lines between work and play and we’re delighted to give Canadians the first look at this compelling vision of urban mobility.”

The U2 concept is also the ideal vehicle for young, metropolitan drivers who lead active lifestyles and embrace daily adventure.  It’s a flexible, purposeful mobile gadget that owners can customize according to their individual, on-the-go needs. Its custom graphics and interior colours and materials make the U2 concept a reflection of the owner’s style, while its compact footprint makes the U2 concept simple to drive and park in crowded urban centres.

“The U2 is a compelling design exercise that delves into the increasing re-urbanization of our cities and urban drivers’ desire for flexibility, fun and maneuverability,” says Kevin Hunter, President of Calty, Toyota’s North American design studio. “Calty keeps a number of projects concealed while continuously exploring new ideas for unique concepts, and the U2 gives people a rare look at the constant innovation and creative thinking that happens behind closed doors at Toyota and our Calty studios.”




What do you think of this unique Toyota concept?

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