The 2017 Prius Prime is the next big thing in ultra-efficient hybrid power from Toyota! The vehicle that made its debut at the New York International Auto Show is making it the perfect name for one of the most technologically advanced, best-equipped Prius in the model’s history.

With an estimated 1.96 or lower Litres Equivalent per 100kms, Prius Prime is expected to be the highest rated of any Plug-in Hybrid! Combining electrifying design with an even more adept electric powertrain than previous-generations, the 2017 Prius Prime perfectly meets the daily commuting needs of over half of drivers!

Aiming to please anyone who wants to reduce trips to the gas station, the Prius Prime allows drivers to stay in EV mode in more situations, enhancing the vehicle’s range on one tank of fuel. Plug it in or gas it up, the choice is yours! On one 43-litre tank, plus full electric charge Prius Prime boasts an impressive total driving range of 965kms.

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The Prius Prime drives with the same gusto as the standard new-generation Prius hybrid, despite its sparing fuel consumption, with the benefit of a high-strength platform and double-wishbone independent rear suspension.

Boasting premium touches and exclusive tech features, the Prius Prime offers available 11.6-inch, HD multimedia screen with standard navigation and available full colour display.

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“Prime” describes the vehicle’s advanced standard safety technology, Toyota Safety Sense™ P. This multi-feature advanced active safety suite, combines the Pre-Collision System with Pedestrian Detection and Automatic Braking, Lane Departure Alert with Steering Assist, Full-Speed Dynamic Radar Cruise Control with full stop technology and Automatic High Beams.  Blind Spot Monitor and Rear Cross Traffic Alert are also available.


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