The 2016 Prius ushers in a bold new era of advanced motoring with the fourth-generation of the world’s most popular and provide hybrid vehicle!

“The 2016 Toyota Prius is ready to win over new fans with bold new styling, a more dynamic fun-to-drive spirit, and rewarding fuel efficiency,” said Cyril Dimitris, Vice President of Toyota Canada Inc. “Rebuilt from the road up, what we’ve achieved with this vehicle in terms of dynamics and technology makes as strong of a statement about the future of mobility as when we released the first generation and pioneered an exciting class of vehicles.”


Toyota builds on its tried and true Hybrid technology formula using smaller, lighter hybrid components, including a newly available lithium-ion hybrid battery in addition to the existing nickel-metal hydride. The new battery’s smaller size and flatter shape allows it to be packaged under the rear seat, rather than beneath the luggage area, giving drivers more cargo space in the rear! The new hybrid system functions more economically and silently too – offering an overall higher level of driving performance than in the previous model.


Benefiting from a host of new hybrid innovations, the 2016 Prius boasts a remarkable fuel efficiency of just 4.5L/100KM (city/highway combined), making it one of the most fuel-efficient vehicles on Canadian roads!

The defining Triangle Silhouette of the previous generations has been reimagined for 2016. The Prius’ profile, it is longer and sleeker with the overall outline evoking an athletic shape. The hood is lower, and in fact the name badge on the front is at the same height as on the Scion FR-S sports car.


Curbside, the 2016 Prius has been completely revamped, with a longer, sleeker, lower outline that conveys a more athletic, sporty design, and head-turning character lines and striking details. Inside, the premium interior combines advanced technology and features that merge function with fun. Comfort and space are also abundant!


Toyota’s aim to build Ever Better Cars also means building safer cars! The 2016 Prius becomes one of the first vehicles in Canada to be offered with the available Toyota Safety Sense (TSS) system, a program that combines four advanced safety systems (Pre-Collision System with Pedestrian Detection, Lane Departure Alert with Steering Assist, Auto High Beam and Full-Speed Dynamic Radar Cruise Control) into a single package!


Every all-new Prius comes with many all-new features as standard – including LED headlamps and Daytime Running Lights, an advanced full-colour Thin-Film Transistor gauge cluster, and a front passenger seat cushion airbag. For 2016, the Prius will be offered in three models with a total of five trim levels.

Discover the new 2016 Toyota Prius at Richmond Hill Toyota Scion today!

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